The logo is set in Emigre's Brother typeface and is patterned after a period wooden sign that might hang on the outside of the building.
Here's a screen from the website, this is a category overview. The site was split between firearms and accessories. Those parent categories were then divided into sub categories such as Single Action Revolvers and Semi-Auto Pistols.
Here is a product detail of one of the single action pistols. These pages included lists of similar items and accessories that matched the style and model of the firearm.