View Posts By Tag » " identity" » 4 Posts 
Prodigy Identity Project » Mar 19, 2010 2:41 PM » Design
After six and a half designs and versions of the Prodigy logo, many of which I didn't post, they have finally decided on one they liked. Yay!

Seen here:

This is actually a "italicized" version of the very first design I sent them. I like the skewing of the art as it adds a little motion and interest to the piece. I had played with that idea a little when I was first making the original. The approach was a little off so it never really came out like I wanted. Over all there was really only one idea that I sent over that I really didn't like.

Identity: Prodigy Defense Group, part 3 » Feb 24, 2010 4:41 PM » Design
Ok, a new logo idea for PDG, this one is a little more tech/modern but still keeping with the shield/defense idea. I went through a couple different shield shapes trying to find something that read as an O but also still looked pretty shieldish. I was initially worried that is was a little to simple, but I think the addition of the red box and the large shield helped it immensely.

The other one here is a revision of the first bullet logo, I've changed the typeface and skewed the P element 10° to fit in with the italic letters. I think the skewing is a definite improvement, it creates a little more sense of speed and movement.

There will probably be one more completely new logo coming soonish. They asked for something "radical" (not like 80's radical, but vastly different then what they've seen so far) so I gotta work on that. Unfortunately I don't know what it's going to be yet.

That's all for now!

02/18/10: Identity: Prodigy Defense Group, part 2 »
02/10/10: Identity: Prodigy Defense Group »