Identity: What a Hotel Part 3 » Mar 16, 2011 12:21 PM » Design
Here is very likely the last round of logo designs for What a Hotel. These are probably my favorite overall, specifically number 2.

I'd been thinking about a way to do the a mark using the WH in some sort of structural way. Ultimately I came across the Modual from Emigre that had the right sorts of letter forms to make it all come together.

I played around a little bit with the idea of using shades of color to separate the various parts of the logo, but I think it works just fine as one color.

Tags: logo, identity, travel,